Beyond Meat at HORECA Expo: A Highlight in the World of Catering and Hotel Equipment
HORECA Expo is one of the most prestigious exhibitions for catering and hotel equipment in Greece, attracting thousands of visitors each year. Hosted at the Metropolitan Expo, the largest exhibition venue in the country, it brings together professionals from the foodservice, hospitality, and related industries to showcase cutting-edge products, services, and innovations.
This annual event isn’t just about exhibitions; it also features a variety of shows designed to entertain, educate, and inspire attendees. From Gastronomy Shows and Beer Day to Coffee Events, the Business Lab, and more, HORECA Expo is dedicated to providing an engaging experience for everyone in the catering and hospitality sectors.
The exhibition is divided into several key categories to cater to the diverse needs of the industry: Food Service, Hotel Equipment, Beverages, POS & Consumables, Food Service Machinery, and Web Marketing. This wide range of categories ensures that all aspects of the hospitality and catering industries are covered, making HORECA Expo a one-stop destination for anyone involved in the business.
Beyond Meat’s Digital Presence at HORECA Expo
How is this event connected to kovald? The plant-based food leader, Beyond Meat, entrusted kovald with the responsibility of developing their digital brand presence. As part of this collaboration, Beyond Meat took part in the Food Service & Meat Products category at HORECA Expo, showcasing their innovative, plant-based meat alternatives to a wide audience of industry professionals.
Beyond Meat’s presence at HORECA Expo serves as a significant milestone in promoting sustainable and health-conscious alternatives in the foodservice and hospitality sectors. The event provided an excellent opportunity for the brand to connect with catering professionals, executive chefs, F&B Managers from hotels, and local wholesalers and distributors, all of whom are looking for new, high-quality options to meet the evolving demands of their customers.
As the food industry continues to embrace plant-based products, Beyond Meat’s participation at HORECA Expo was not just about showcasing their products but also about educating the market on the environmental and health benefits of plant-based eating. It’s a part of the broader movement to revolutionize the food service industry and make healthier, more sustainable food choices accessible to a wider audience.
Looking Ahead to February 2021
In February 2021, HORECA Expo will return, and we are hopeful to see Beyond Meat continuing its journey at the event. The focus for next year will not only be on achieving commercial success for exhibitors and visitors but also on ensuring the health and safety of everyone involved. This includes enhanced safety protocols to create a secure environment for all attendees amidst the ongoing health concerns.
As digital marketing partners for Beyond Meat, kovald is excited to see how the brand will continue to grow in the food service industry and how HORECA Expo will help elevate Beyond Meat’s presence in Greece. We look forward to supporting the brand’s digital journey and helping it make an even bigger impact in the future.
HORECA Expo remains a key event for businesses in the foodservice and hospitality sectors, and Beyond Meat’s participation demonstrates the shift towards more sustainable, plant-based options in the market. We are excited to see what the future holds as the industry evolves, and we are proud to be part of this exciting journey.
Stay tuned for more updates as we continue to support Beyond Meat’s digital growth and success!
Catering professionals, executive chefs, F&B Managers of hotels and local wholesalers and distributors find in HORECA all the solutions for catering to the food department of each business.