FAQ
I would like to open an e-shop. What do I need to know?
Online shops are now a new business opportunity for anyone, as the internet offers the chance to present your products, services, or ideas online and compare prices between merchants. With a good marketing strategy and consultation, you could have your own business with a well-organized e-shop.
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Where can I sell my products, services, or ideas with an e-shop?
Having an e-shop means you could sell nationally or globally. Your products will be available to a wide range of audience without geographical restrictions. Your shop will be open for everyone 24/7. Our experts will identify your target audience and will provide consulting in finding the best marketing strategy for your business.
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Can I compete with the big brands in the eCommerce world?
Of course, you can! In a worldwide internet market, every business, even the small ones, could find a target audience and be competitive in their market. All e-shops created by Kovald are up to date technically, with search engine optimization (SEO) and with a strong marketing plan tailored specifically around your business, in order to compete with big brands.
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How much do online ads cost? What does Kovald offer?
Kovald offers a complete marketing package consisting of social media marketing, Google Ads, affiliate marketing, email marketing, SMS & Viber messages, blogging, influencer and blogging marketing, and any other channel relevant to your business (Etsy, Amazon, etc.). We also offer press releases and any form of public relations in order to boost your brand name. In simple words, your digital advertising is a team effort of digital marketers, copywriters, graphic designers, and web developers working together to create a prosperous future for your business.
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Can I create a free website?
There are several ways to create a free website that can bring visitors. There are many platforms such as Wix, Google My Business, Facebook Shop platform, Etsy, or Amazon, which could accommodate your shop and help you through your first steps in eCommerce. We could guide you in finding which of all these platforms suits your needs best.
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How long does it take for a website to be ready?
Our team creates a timeline of tasks to identify what it needs for your website to be ready. There is no fixed time frame for a website to be functional, as it depends on the needs of each customer. All the necessary steps will always be discussed with the owner of the site. We could also offer consulting for an existing site, suggesting what needs to be changed in order for a company to achieve its goals.
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Can I sell my products or services only via Facebook/Instagram?
Yes, you could sell your products via social media channels. Kovald could suggest which platform is best for your business (Facebook, Instagram, Pinterest, TikTok, etc.) in order to reach a wider audience possibly interested in your products or services.
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How often do I need to advertise online?
Social Media advertising should always have a primary goal. Is it brand awareness you are looking for? Traffic to your website or engagement with your content? Is it sales you are after? Effective advertising will be identified by your main goal. Kovald will provide recommendations and design the best marketing plan for your e-shop’s success.
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Which advertising channel is the best for me?
That always depends on two variables: your product, service, or idea and the advertising budget you are willing to spend. The best channel for you is a combination of Google and Social media ads. Our team specializes in all advertising platforms, but always assessing each customer differently. Your needs are important to us in our search to find the best advertising campaign for your business and your goals.
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What’s the time frame for my campaigns to be ready?
We use a 360-degree model, utilizing all available platforms to achieve a complete digital marketing plan. Depending on the size of the project, our company will set a timeline of actions, always in communication with the client.
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When will my investment flourish?
Each individual business is a challenge for us. It helps us in creating a digital business strategy with a sole purpose to succeed. At Kovald, we pay a lot of attention to metrics such as Return on Investment (ROI), Return on Advertising Spend (ROAS), as well as ad spend. Through thorough transparent reporting, we will show you the progress of your campaigns. We will send you a digital marketing report once a month breaking down impressions, reach, and sales through Google Analytics, Social Media, and Google Ads Insights.
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How much does it cost to create a website from scratch?
Kovald’s web design and development team will assist you in creating a new e-shop or upgrade your existing one. We are also responsible for your search engine optimization of your website. The cost depends on the project and the needs of the customer. For example, if you have a fast food brand, your website will cost less than a deluxe restaurant. It always depends on the product, service, or idea of a client and its goals. As mentioned, if you need a free, reliable platform, you could start with Wix, Shopify, Etsy, or Amazon.
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What’s the process of opening an online business (e-shop)?
To be able to sell online, you need to establish a new business, decide your store location, identify your business activities, or find your manufacturers, couriers, or suppliers. You should also have a VAT number and log your business to the appropriate services depending on your country.
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