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Future workplace: Which model is best for your agency?

At kovald, we’re constantly exploring how workplace models can shape productivity, creativity, and employee satisfaction. Recently, our CEO, Konstantinos Lamaj, contributed to Future Workplace, a global survey conducted by Top Interactive Agencies (TIA). This initiative brought together top creatives from around the world to discuss the most effective workplace environments for today’s dynamic industries.

Exploring the Best Workplace Models

The survey shed light on a crucial question: What is the best workplace model for agencies to thrive in a post-pandemic world? Konstantinos shared his insights, highlighting the challenges and opportunities each model presents.

In many industries, particularly creative agencies, the pandemic served as a catalyst for reevaluating traditional in-office work setups. Businesses faced three main options:

  • Fully Remote: Teams working entirely from home.
  • Hybrid Models: A blend of remote and in-office work.
  • Back to the Office: A return to pre-pandemic norms.

While some companies struggled with the transition, hybrid pioneers were well-prepared, capitalizing on a flexible structure. Others opted to fully embrace remote work, recognizing its potential for cost savings and access to global talent pools.

The Case for Remote Work

Konstantinos emphasized that remote work, when executed thoughtfully, can be a win-win situation for companies and employees alike.

Here are some of his key tips for maximizing the benefits of remote work:

  1. Leverage Video Conferencing

Video calls are far superior to audio-only meetings. They help maintain engagement, allowing colleagues to interpret facial expressions and body language, fostering a sense of connection and teamwork.

  1. Encourage Clear Communication

Remote setups require stronger communication practices. Using collaborative tools like Slack, Trello, or Notion ensures that everyone stays on the same page, regardless of location.

  1. Cultivate a Sense of Community

Remote employees can feel isolated without proper support. Hosting virtual team-building activities or occasional in-person meetups for hybrid teams can nurture camaraderie and morale.

  1. Focus on Output, Not Hours

One of the major benefits of remote work is flexibility. Rather than tracking hours, measure success based on deliverables and results. This encourages employees to work at their most productive times.

Hybrid Models: The Best of Both Worlds?

Hybrid models continue to gain traction, offering a balance between flexibility and in-person collaboration. Konstantinos pointed out that this model works particularly well for creative agencies, where brainstorming sessions benefit from face-to-face interaction but individual tasks can be handled remotely.

The challenge, however, lies in logistics. Managers need to create clear schedules, decide which tasks require in-office work, and ensure employees feel equally included, regardless of where they’re working.

Returning to the Office

For some agencies, returning to the office has been a conscious decision. This model may suit teams where physical presence is essential, such as those relying heavily on equipment or in-person client meetings. However, the rigid structure of full-time office work risks alienating talent seeking flexibility.

Adapting to Future Trends

TIA’s Future Workplace survey revealed a unanimous takeaway: There’s no one-size-fits-all solution.

The best workplace model depends on:

  • Company goals: Agencies must identify whether flexibility, collaboration, or structure aligns best with their mission.
  • Employee preferences: Listening to team members is key to retaining talent and boosting morale.
  • Industry dynamics: Competitive sectors may favor remote models to attract global talent, while local industries may prioritize in-office setups.

Konstantinos concluded his contribution to the survey with this insight: “Adaptability is the most critical factor for agencies navigating the future workplace. Companies that embrace change, experiment with new models, and prioritize employee well-being will come out ahead.”

As the workplace continues to evolve, the right model isn’t about choosing remote, hybrid, or in-office, it’s about finding what works best for your unique agency.

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