On LinkedIn, you’re either the headline act or part of the background noise. Let’s cut to the chase.

LinkedIn is full of companies who think they have a presence, when in reality, they’re just shouting into the void while no one’s listening.

It’s time to stop “being there”. And start stealing the show!

Table of Contents

Chapter 1: Your Company Page Isn’t a Brochure. It’s a Netflix Series.

If your LinkedIn profile were a show, how many episodes would we watch before we hit “skip”?

The goal? Make it addictive. The secret? A plot twist.

Here’s how:

A tagline that makes people click “About”
A banner that tells your story before a the first word is read
A bio that reads like a story, not a corporate catering menu

And if your company page still reads like a pitch from 2010, it’s time to reboot the script. Your audience expects emotion, direction, and even a little drama, just like every great series.

Bonus tip: Treat your Company Page like a brand newsroom. Not just what you do, but why it matters now.

Chapter 2: Content That Pulls Scrolls and Delivers Engagement

Let’s be clear! No one’s following your page just because you went to a trade show and posted three emojis with a stock group photo.

Here’s what makes a post legendary on LinkedIn:

Says something unexpected
Starts with a killer hook
Has a voice (and an attitude)
Shares value, experience, and personality

Pro tip: Your audience isn’t wondering what you do. They’re wondering why they should trust you.

Scroll-stopping content doesn’t come from corporate templates. It comes from showing up with opinions, owning your space, and sharing the behind-the-scenes people actually care about.

Want engagement? Then spark emotion. Make your readers nod, laugh, rethink, or reply.

Chapter 3: LinkedIn Ads That Don’t Say “Hello, We’re Amazing!” but “Hey, Here’s Something That’ll Save Your Day!”

Forget ad creatives that look like slide decks. Your audience has seen thousands of them.

Your ad will stop the scroll only if:

It says something bold
The design breaks free from the feed
It’s not selling, it’s solving

At kovald, we craft LinkedIn campaigns that:

Know exactly who they’re talking to
Don’t look like ads
Bring in leads that actually reply to your emails

Remember: Ads aren’t interruptions when they’re genuinely helpful. Value-led, human-first messaging beats corporate flexing, every time.

Chapter 4: If Your People Are Bored of LinkedIn, You’re Doing It Wrong.

Your team is your most powerful media asset. No, they don’t need to become content creators.

They just need: Inspiration | Ready-to-share material | Support

If your people aren’t telling stories, sharing culture, celebrating wins or giving insights…you’re wasting the momentum your brand could be building.

Empowered employees = exponential reach. When your people show up on LinkedIn, it doesn’t just build brand visibility. It builds credibility. It puts real voices behind the logo.

Chapter 5: If Your LinkedIn Strategy Is Random, So Will Be Your Results.

Posting “whenever something comes up” is not a plan.

LinkedIn demands:

A storyline (yes, like a movie)
Frequency (consistency is sexier than you think)
Strategy (who we’re talking to, why, and how)

No game plan = only likes from colleagues and your uncle.

A real strategy means editorial planning, audience clarity, and KPIs beyond vanity metrics. Think beyond impressions. Are you generating influence? Are you being remembered?