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Marketing Trends 2022: How to be ahead of competition this year

Welcome to our new blog post for 2022!

A new year brings fresh opportunities, emerging trends, and innovative strategies in the digital marketing landscape. At kovald, we’re here to keep you ahead of the curve by sharing the key marketing trends you need to watch for in 2022.

We’ve compiled our expertise and insights to highlight the transformative trends that will shape the digital marketing world this year.

Ready to dive into the future of marketing? Let’s get started!

Digital Marketing Trends 2022

Episode 1: The Phantom Power of Word of Mouth

The most timeless marketing strategy, word of mouth, continues to dominate even in 2022. It remains one of the most effective ways to build trust and create brand awareness across any industry.

Think about how often you’ve acted on a friend’s recommendation or a family member’s suggestion, whether it’s checking out a website or making a purchase.

Here’s how word of mouth thrives in the digital age:

  • Social Media Sharing: People share links, websites, or products via messaging apps, wall posts, or by resharing content on their feed.
  • User-Generated Content (UGC): Reviews, unboxing videos, and testimonials from customers add authenticity and act as virtual referrals.
  • Influencer Marketing: Influencers effectively amplify the power of word of mouth through YouTube videos, TikTok posts, and podcasts.

By tapping into this timeless tactic, businesses can nurture organic growth and trust.

Episode 2: The Privacy Challenge

Privacy has taken center stage in digital marketing, and changes in 2022 will make marketers adapt even further.

Apple’s privacy updates now allow users to opt out of app tracking on platforms like Facebook or TikTok. Additionally, browsers like Safari and Firefox block third-party cookies by default, and Google plans to follow suit in 2023.

What does this mean?

  • Limited Data Access: Tracking and retargeting users will become increasingly difficult, making it harder to pinpoint successful marketing efforts.
  • Shift to First-Party Data: Businesses must prioritize collecting data directly from their customers via newsletters, surveys, and interactions on owned platforms.
  • Enhanced Creativity: Marketers will need innovative, privacy-compliant strategies to engage audiences without relying heavily on tracking.

Episode 3: The Rise of the Metaverse

The Metaverse isn’t just a buzzword, it’s an evolving digital ecosystem that’s creating exciting opportunities for marketers. Introduced by Facebook’s founder, Mark Zuckerberg, the Metaverse envisions a virtual world where people can socialize, work, and play without leaving their homes.

Why should marketers care?

  • Digital Real Estate: Companies are already investing millions in virtual spaces to showcase products or host events.
  • Endless Creativity: Virtual reality will enable immersive and interactive campaigns that blur the line between the real and digital worlds.
    The Metaverse represents a new frontier for brand engagement—one that’s boundless in scope.

Episode 4: The Potential of VR and AR

Virtual Reality (VR) and Augmented Reality (AR) continue to grow in popularity, giving rise to what’s known as 360-degree marketing.

  • Virtual Reality (VR): Provides fully immersive experiences using devices like VR headsets.
  • Augmented Reality (AR): Enhances the real world by overlaying digital elements, accessible via smartphones or tablets.

Top brands like IKEA and Sephora are already using AR to let customers visualize products in their homes or test cosmetics virtually. For marketers, these tools offer a new level of engagement and personalization.

Episode 5: The Influencers Strike Back

Influencer marketing will see explosive growth in 2022, with platforms like TikTok leading the charge.

Why?

  • TikTok has redefined content creation and engagement with its short-form videos and viral challenges.
  • Influencers are finding ways to collaborate not just in B2C but also in B2B marketing, opening new avenues for growth.

Whether you’re targeting Gen Z or niche professional audiences, influencers can help amplify your message effectively.

Episode 6: The Enduring Era of Remote Work

Since the pandemic, remote work has transformed the way businesses operate—and this shift is here to stay in 2022.

For digital marketers, this presents unique opportunities:

  • Targeted Campaigns: Advertisements on platforms like Gmail, YouTube, or social media can engage remote workers during their breaks or in between calls.
  • Content Strategies: Develop resources like webinars or eBooks that cater to professionals seeking productivity hacks or workplace solutions.

Remote work opens up untapped potential for businesses that embrace the flexibility of this new normal.

Video Essentials: The Heart of Digital Marketing

Video remains a powerhouse in digital marketing strategies for 2022.

Here’s why:

  • YouTube is the second most visited website in the US.
  • Video became the primary marketing medium in 2021, and this trend will only grow.
  • Customers prefer to see products in action, whether it’s a tutorial or a lifestyle integration.

Pro Tip: A single well-produced video can communicate more than any static image or text campaign.

As we move through 2022, some trends like word of mouth and influencer marketing continue to deliver high value. At the same time, emerging technologies like AR, VR, and the Metaverse are reshaping the digital marketing landscape, while privacy changes and remote work present both challenges and opportunities.

The key takeaway? Stay adaptable. Embrace creativity and focus on building genuine connections with your audience.

Let’s make 2022 the year your digital marketing efforts soar!

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