Fuel Up Your Summer: Toyo Tires Puts the Gas on Summer!

When innovation meets velocity, the result is nothing short of… explosive! Our collaboration with Toyo Tires proved that even a traditional market like the tire industry can take off digitally. Inspired by their summer promotional campaign, we designed a dynamic digital strategy that filled not only gas tanks, but also social feeds  with buzz, clicks and measurable conversions.

Challenge:

Toyo Tires, a global leader in tire manufacturing, set out to boost both brand awareness and sales in the Greek market through a seasonal summer promotion. The challenge? How do you get drivers to care about their tires… when all they’re dreaming of is the beach?

Solution:

The answer was clear: align with the lifestyle of the modern driver. We built a powerful digital campaign around the “Toyo Tires Summer Promo,” offering fuel vouchers up to €80 for customers purchasing Toyo tires.

Our strategy included:

💡 Tailored creative content, focused on the driver’s benefit and the joy of summer driving.

🎯 High-targeted social media campaigns, reaching our audience where they spend their time.

💯 A performance-based approach, constantly optimizing according to KPIs to maximize impact.

Results:

🔺 Over 400 winners in the promo action of 25,000 vouchers in a few weeks 

📈 Increase brand recall of Toyo as premium tyres

The campaign delivered exactly what drivers wanted (fuel) and what Toyo needed (top-of-mind visibility and increased sales).