Kylix: The targeted strategy that boosted traffic and sales

Kylix, a premier destination for premium wines and spirits, sought innovative ways to grow its audience and fully capitalize on the potential of its online store. Working together, we developed a comprehensive digital marketing strategy that delivered impressive results by increasing website traffic, boosting sales, and enhancing brand recognition.

Challenge:

Kylix needed to stand out in a highly competitive market, attract new customers, and increase online and offline sales while maintaining a steady ad spend percentage.

Solution:

We crafted a targeted digital marketing strategy focusing on:

🔍 Optimizing the customer journey for a seamless shopping experience

🎯 Enhancing brand presence through tailored campaigns and promotions

📊 Leveraging data-driven insights to reach the right audience and build loyalty

💰 Adjusting the marketing budget with maximum ROI in mind

Results:

📈 47% Increase in website traffic: Attracted new customers and strengthened Kylix’s online presence.

🛍️ 31% Rise in sales: Tailored campaigns turned visitors into loyal customers.

☎️ 62% Revenue growth from phone orders: Enhanced user experience and targeted sales strategies during peak periods.

🛒 13% Increase in e-shop revenue: Improved UX and targeted promotions drove significant growth.

💹 19% Overall revenue growth: Achieved with just a 10% increase in the marketing budget.

A tailored approach with maximum impact

Our collaboration empowered Kylix to expand its reputation and reach, laying the foundation for long-term success. Today, Kylix is synonymous with quality and reliability in the world of wines and spirits.