Back

University’s of Groningen Research in kovald

University of Groningen Research at kovald: Fostering Knowledge Exchange and Innovation

At kovald, we strongly believe in the power of education and actively support initiatives that foster growth and knowledge sharing. Our involvement goes beyond offering digital education and training programs; we also take part in groundbreaking research to stay at the forefront of industry trends.

This year, the European Study Research organized a business trip for 25 talented top students from the University of Groningen, who visited Athens to conduct research on digitalization and IT. As part of their journey, the group made a stop at our office to gain insights into our expertise and the Greek business landscape. Their research, which is divided into several subcategories, focuses on the intersection of technology and entrepreneurship, offering a unique opportunity for us to contribute to a valuable academic initiative.

The Research Focus: Digitalization, Innovation, and Entrepreneurship

The research project undertaken by the students examines the role of digitalization and its effects on various aspects of business development. Specifically, they investigated the success of tech startups in Athens, with a focus on two key areas: Innovation & Entrepreneurship (I&E) and International Business.

We were fortunate to play a part in their exploration of Innovation & Entrepreneurship, where we provided a detailed presentation and a real-world case study. In return, we gained new insights and perspectives from the students’ findings. The research team delved into various factors contributing to the success of tech startups in Athens, including the adoption of cloud computing, government subsidies, and the challenges and opportunities faced by entrepreneurs in Greece.

The students also focused on how digitalization, particularly in e-commerce and advanced IT knowledge, influences the attractiveness of Athens as a destination for foreign companies. The role of International Business was also explored, specifically how the digital landscape impacts foreign investments and the decision-making process for companies considering expansion into Greece.

A Valuable Knowledge Exchange

Our collaboration with the students from the University of Groningen was a fulfilling and insightful experience. Through their research, we gained fresh perspectives on the factors driving the digital transformation of businesses in Greece and how innovation and entrepreneurship are shaping the future of the local economy.

The exchange of ideas and knowledge was mutually beneficial. As a digital marketing agency, we were able to provide real-world examples and share our experiences, while the students offered us a glimpse into the latest academic research and emerging trends in digitalization. Their thorough analysis of cloud computing and government incentives for startups was especially valuable, as it deepened our understanding of the local business environment and the opportunities available to entrepreneurs in Greece.

Inspiring the Next Generation of Entrepreneurs

We were truly inspired by the enthusiasm and dedication of the students from the University of Groningen. Many of them expressed their aspirations to start their own businesses in the future, and we are proud to have played a part in shaping their entrepreneurial journey. Their curiosity and drive were contagious, and we hope our insights into digital marketing, innovation, and entrepreneurship have helped spark new ideas and ambitions for their own ventures.

At kovald, we are committed to nurturing the next generation of digital innovators, and this research collaboration was a wonderful opportunity to inspire and be inspired. We look forward to continuing our support for educational initiatives and research that bridge the gap between academia and industry.

Thank you to the University of Groningen and the European Study Research for including us in this exciting project. It was a pleasure to contribute to the students’ research and engage in meaningful discussions about the digital future of Greece and beyond.

Many people in our group have the dream to starting up their own company in the future and you really inspired them.

© 2K25 kovald. All Rights Reserved.