Summer 2025 isn’t just heating up, it’s on fire. And it’s not the weather we’re talking about. It’s the scroll-stopping video ads taking over every platform.
Attention is the most valuable currency today. But in a digital landscape oversaturated with content, only brands that lead, not follow, will make an impact.
At kovald, we don’t just produce videos. We create strategic visual experiences that spark engagement, drive action, and leave a lasting impression.
Here are the Top 5 Video Trends your brand needs to own this summer:
Table of Contents
Short, Vertical, Relentless
The 9:16 format is no longer optional, it’s the standard.
Audiences consume almost exclusively on mobile, expecting fast, frictionless content.
Short-form videos (under 15 seconds) are today’s attention magnets. The formula:
- Grab attention in the first 3 seconds
- Deliver a clear, focused message
- End with a strong call to action
If your message doesn’t land fast, your audience scrolls past. Period.
AI-Powered Video That Thinks Like a Marketer, Creates Like a Creative
AI in 2025 isn’t just for speed, it’s for strategy. Today’s AI helps brands tell smarter stories by:
- Personalizing content by audience segment
- Running live A/B tests within a single video
- Generating performance-optimized variants in real time
A university student and a working mom shouldn’t see the same ad. With kovald, they won’t.
Lo-Fi Content, High-Trust Results
Audiences are no longer impressed by glossy perfection. They crave authenticity, spontaneity, and emotion.
Lo-fi videos—shot on phones, in natural light, with unscripted reactions outperform highly produced campaigns by far.
In today’s landscape, “polished” can feel fake. Real feels relatable and relatable converts.
Hyperlocal Targeting: Talk Like You Know Them—Because You Do
Mass messaging is over. Today’s winning videos speak directly and contextually.
“37°C in Thessaloniki? You’ll need this SPF.” That’s the tone that earns clicks.
With geo-targeting and behavioral data, we help brands craft video content that feels personal, not generic relevant, not random.
Shoppable Video: The New Checkout Experience
Your audience doesn’t want to browse. They want to tap, watch, and buy, without ever leaving the video.
Shoppable video ads:
- Embed clickable product tags
- Seamlessly integrate purchase CTAs
- Shorten the path from inspiration to conversion
This isn’t just content. It’s a storefront disguised as a story.
kovald: From Storyboard to Strategy, We Deliver Results
At kovald, we create video campaigns that do more than look good. They perform because they’re built on insight, creativity, and integration.
From concept to production, media buying to reporting, we own every step of the video process.
This Summer, Don’t Just Be Seen. Be Unforgettable.
Want to lead the scroll this summer instead of getting lost in it?
